“Market analysts are forecasting explosive growth of retail and package-based AR by 2022, so we see a reason to move quickly, and purposefully. The bigger opportunity comes from opening direct-to-consumer purchase pathways, and decentralised distribution channels.” “There’s significant opportunity here, on many levels –there’s terrific value in the platform as a marketing engine, and as a means to reach the millennial market. The American expansion is hot on the heels of the rollout to all Australian wines, due for completion in the next two months.Ī News: Intertrust Shows Off New White-Box Cryptography Solution for Web Apps at RSAĬhaffey, a seasoned entrepreneur, said the interest in the potential of the technology is strong. Wineries don’t have to do anything, and there’s no cost, with a freemium model underpinning the aggressive rollout. “The concept is ideal for wineries looking to connect with millennials – the one market that has eluded the wine industry to date.”Ĭhaffey said the technology behind the App is built for scale, and designed to work on any wine label, using artificial intelligence to recognise labels and augmented reality to showcase the wine’s backstory, with content streamed from the cloud.Ĭhaffey said Winerytale is harnessing existing content for each American winery and turning it into an impressive augmented reality display. “We’ve built the concept around the next generation of wine lovers – discovering the authentic story behind the wine, while weaving in elements of social media and some unique user interaction” said Chaffey. “The Winerytale App is making augmented reality a reality for thousands of American wines and gives them the chance to use the tech as a proven sales pathway to the elusive millennial market,” Chaffey said.
OXYGEN FORENSICS AUGMENTED REALITY PROFESSIONAL
Under a bold rollout designed to capture the emerging market, content for more than 10,000 American wines brands is being gathered, in readiness for a July 2020 launch.įrom July, consumers with the Winerytale App will be able to point their phone at almost any American wine label and have the story of the wine and the winery come to life in bright multi-media content.Ī News: Accelerate Learning Introduces STEMscopes School Success, A Customizable STEM Professional Learning Solution for K-12 Districtsĭigital marketing expert, Dave Chaffey, who leads the Winerytale team said the App was bringing augmented reality to the masses, following a range of successful field trials in 2019. Winerytale, described as the AR App for the wine industry, encourages consumers to scan wine labels to discover the authentic story behind the wine – essentially presenting a range of multimedia content in virtual space adjacent to and within the bottle. Working at the interface between contemporary filmmaking and performance, forensics, augmented reality, choreographed, participatory and activist practices, each artist has developed a highly distinctive voice that brings us up close to the complex conditions of human experience in the context of major social, political and cultural forces.Accessibility the key to adoption of new technologies, says WinerytaleĪugmented reality is moving rapidly into the mainstream, with tech start up Winerytale announcing en-masse rollout of its smartphone AR App to the entire American wine industry. The 2017 Jarman Award Jury said: “The work of this year’s shortlisted artists is highly attuned to the challenging and rapidly changing world that it engages with. Together, the artists selected for 2017 Jarman Award shortlist provided an important insight into the country’s very best moving image artists working now. Subjects ranged from collective dance performance to death in the digital age. From autobiographical works filmed on an iPhone to augmented reality sculptural works. From a darkly gothic fairy tale about a girl who wants to change her voice to an artwork that operates in the field of human rights activism.
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The shortlisted artists’ work included single-screen works, web series and immersive gallery installations that weave in music and performance and blur the boundaries between fiction and documentary.